Vietnam is one of the great emerging markets in the world right now.  As a digital marketer, I get to leverage the power of Search and Social marketing to introduce new products and sometimes even product categories to the country.

Vietnam being a young, emerging market, and its consumers (also young and emerging) is not yet used to the wide variety of products available to make “modern life convenient.”  The market itself, is one where people are willing to be inconvenienced to save some money, and my role as a marketer is often to educate the market on how their life can be better.

Or in other words, to tell the market about problems they have, or situations they have that could be re-evaluated into problems.

Sometimes, it’s as simple as letting people know that there now exists a cure to a common ailment.  Other times, it may be magnifying minor issues into vital, important problems that require immediate resolution (i.e. creating urgency).

As a consultant, I had to discover problems, often labeled inefficiencies or business needs.

Good business can be found in solving people’s problems.