Not a lot of time to post today, but I saw this article this morning, and it is exactly what I am saying about Clicks and Online Advertising in Vietnam.  From AdAge:

In particular, we noted negative correlations with a consumer’s intent to view (for TV shows or movie campaigns), ad exposure time, ad recall and awareness. Put another way, we were able to conclude that online consumers given to clicking on ads are actually less likely to either spend significant time viewing advertisements or to recall them later. And, perhaps more importantly, that optimizing an online campaign to solely focus on CTR is quite likely to have a negative impact on other valuable brand measures.

As it’s been said before, the point of any advertising is not to drive clicks — it’s to build a brand, boost sales or add revenue streams.